Using Your Brand Photos
Okay, you’ve got your brand photos…now what?
Here are three sizzling ways you can use your photos across all of your platforms to keep your brand looking fresh and relevant.
Showcase your process
Use any photos that show you doing your thing and talk about how important that process is to your final product. Spread them across your website, social media platforms & newsletters. People want to see you behind the scenes, they want to feel connected to you, so just give the people what they want.
2. Use your images as backgrounds
Who says every single photo you post needs to be of your face? This is why we focus a portion of the shoot on detail shots. Use these images as backgrounds paired with graphics or words to get your brand across to your audience. Posts, Stories, Reels, Newsletters, Blog Posts - these images can be incredibly versatile & will help you get a very consistent look to solidify your brand.
3. Use them as talking points
There are ideas we are dying to get across to our clients, right? So use the imagery as a jumping off point. Choose an image that has a talking point in it; one that highlights the care you put into each product, or illustrates a feeling your brand is ALL about.
You’re doing fine, girl.
At the end of the day just remember, you’re doing fine, just keep going.
