These business coaches (and sisters) really wanted an editorial vibe for their shoot. Their brand is built for creative e-commerce entrepreneurs and while they come across as very relatable and fun online they wanted the imagery for their website to feel more polished and editorial. We shot in SLC against a bunch of great buildings and walls to give it a polished but empowering vibe and then incorporated some editorial-like posing, composition, and photography techniques to bring that idea home.